Consumer Beauty and Aesthetics
Evolving as rapidly as the ever-changing concept of beauty, the consumer beauty and aesthetics industry encompasses far more than traditional cosmetics.
The consumer beauty and aesthetics industry has expanded to include nutraceuticals and cosmeceuticals, beauty-focused technology devices and services, and innovative personal care products. The industry players range from nimble, disruptive entrepreneurs to multi-national thought leaders, focusing on innovation, manufacturing, marketing, and delivery in transparent, sustainable, inclusive, and personalized ways.
Our global Consumer Beauty and Aesthetics group has the depth and breadth of interdisciplinary legal experience to meet the growing needs of these companies on a global level, while helping clients explore cross-sector opportunities. Our team has long-standing relationships and a deep understanding of the evolving industry, and brings perspectives from public relations, communications, fashion, media, technology, and retail.
Clients turn to us for our creativity and seamless approach to client service, along with the flexibility of our global platform. We provide key resources, connections, and market context to help clients on their most complex cross-border transactions, regional or national projects, and day-to-day questions. We deliver practical solutions by employing innovation and efficiency to meet new opportunities and challenges facing companies in this sector.
Key Areas of Focus
- Advertising and marketing
- Technology transactions and data privacy
- Digital media
- Pricing protection and antitrust
- Mergers and acquisitions
- General commercial advice
- Intellectual property advice and prosecution
- Licensing transactions
- Regulatory guidance (FDA, FTC, REACH)
- Litigation
- Global employer solutions
Representative Clients
- Beauty brands
- Luxury beauty and personal care companies
- Skin tech
- Sustainable beauty producers, containers, and tech suppliers
- Fragrance houses
- Beauty influencers
Thought Leadership
Texas is home to 31.3 million people, and with two of the country’s leading metropolitan areas by economic output, Texas is the world’s eighth largest economy at US$2.7 trillion.
The Washington state legislature has adjourned for 2026, and key tax changes are in store if Governor Bob Ferguson signs several tax-related bills into law, and if those tax changes then survive expected legal challenges.
The year 2025 saw significant regulatory activity in the realm of digital assets. The US Congress and financial regulators took steps to create and implement a clear legal framework to facilitate financial transactions using digital assets, and they will continue to do so in 2026.
With the passage of the Guiding and Establishing National Innovation for US Stablecoins Act on 18 July 2025, Congress established a federal regulatory framework for payment stablecoins.