Fortified with a deep understanding of intellectual property and technology
transactions, we work with brands at all stages of the advertising lifecycle.
Through our global platform, we help clients substantiate and clear global
advertising, marketing, and promotional campaigns—whether traditional print or
television, digital content on websites, or social media. Our Advertising and
Marketing practice further supports media agencies and media technology providers in
crafting and negotiating complex engagements and creating compliance protocols.
We provide our clients with goal-focused counseling. This includes counsel regarding
brand selection and protection, brand use guidelines, advertising policies,
compliance programs, and advertising campaign strategies. Our experienced
advertising and marketing lawyers also provide guidance regarding ad claim review,
guiding clients on matters such as product labeling and claim substantiation issues.
We help our clients with advertising disputes and challenges, including government
enforcement actions, federal and state law claims, and self-regulatory matters. Our
lawyers can also handle a broad spectrum of sponsorship, endorsement, and
sweepstakes-related legal matters.
We can help clients with a wide variety of advertising and marketing issues,
including:
Competitor false and misleading advertising, including Lanham Act cases,
National Advertising Division (NAD) Proceedings, and state unfair
competition and deceptive trade practices
Consumer false advertising and deceptive trade practices
Food, drug, device, and cosmetic regulation and compliance
Federal Trade Commission (FTC) advertising regulations and investigations
Consumer Finance Protection Bureau
Data usage, privacy, and security
Advertising agencies
Telemarketing and Telephone Consumer Protection Act (TCPA)
Texas is home to 31.3 million people, and with two of the country’s
leading metropolitan areas by economic output, Texas is the world’s
eighth largest economy at US$2.7 trillion.
The Washington state legislature has adjourned for 2026, and key tax changes
are in store if Governor Bob Ferguson signs several tax-related bills into
law, and if those tax changes then survive expected legal challenges.
The year 2025 saw significant regulatory activity in the realm of digital
assets. The US Congress and financial regulators took steps to create and
implement a clear legal framework to facilitate financial transactions using
digital assets, and they will continue to do so in 2026.
With the passage of the Guiding and Establishing National Innovation for
US Stablecoins Act on 18 July 2025, Congress established a federal
regulatory framework for payment stablecoins.
We welcome your email, but please understand that if you are not already a client of K&L Gates LLP,
we cannot represent you until we confirm that doing so would not create a conflict of interest and is
otherwise consistent with the policies of our firm. Accordingly, please do not include any confidential
information until we verify that the firm is in a position to represent you and our engagement is
confirmed in a letter. Prior to that time, there is no assurance that information you send us will be
maintained as confidential. Thank you for your consideration.
